gSHCKED & dialed: PNKY’s Mission to Reinvent Fingerboard Tuning
Josh from Michigan has been deep in the game—skating and fingerboarding for 18 years, locked into the grind with no signs of slowing down. Skateboarding isn’t just a hobby; it’s the backbone of everything he does. He got his start fingerboarding in ‘08-‘09, but once he stepped on a real board, it was game ovear—hooked for life.

Enter gSHCKS—born out of frustration with blown-out bushings and downtime waiting on replacements. Josh had been sitting on the idea for years, testing pen springs in 2015, but they flopped. Fast-forward to wrenching on his car one day, swapping coilovers, and a lightbulb went off. With a homie running a 500,000 sq. ft. metal fabrication shop, he saw the opportunity to make something real. Together, they redefined what fingerboard tuning could be—locking down a mechanical patent, welding, machining, and crafting gSHCKS to add something fresh to the scene.
Not a bushing replacement—just something new, fun, and built to last.
Josh’s most memorable FB moment? Whipping up his first deck at 13 from pop cans and Gorilla Glue. It didn’t ride great, but it was his, and that stoked feeling never left.

pNKY also donates 7.5% of his sales to the American Heart association in honor of Josh’s brand partner and best friend who passed away and didn’t make it to see pNKY come into fruition and now he’s leveling up…metal rails, obstacles, and even molds for new decks are in the works. And to top it off? A new brand of fingerboard trucks is on the horizon. Keep an eye on him—this dude’s just getting started.
Instagram: @pnky_fb